How love, luck and ideas got a town making jeans again.

Need we say anymore, that’s why we work for this brand.
Great jeans for Creative people.

Living the good life in London, working at Saatchi, you then imagine what it would be like to go back to your roots and live in the sleepy but bucolic town of Cardigan, Wales. You move, create a thing called Howies, which is heralded as the Patagonia of the UK for action sports, and sell to Timberland. Along the way you have this burning itch to create something called The DO Lectures. 5M+ views later you realize that the itch is now a roaring bonfire that is capturing people’s fancy all over the world. Ideas + Energy = Change.
David Hieatt, Co-founder of Hiut Denim Co, talks about why manufacturing is coming back home.


Anna Felton